At Outkast Tackle, we’re not some soulless tackle corporation sitting in a boardroom trying to reverse-engineer what might look cool on a shelf. We’re just average fishermen. The kind who live for Thursday nighters with the boys, who rig up rods on tailgates, crack Busch Lights at weigh-in, and toss a Zyn while talking about the one that got away.
We're not trying to be influencers. We're not chasing likes. We're chasing bass.
Every jig, every head, every wild idea we dream up—starts with us fishing it. Not in some lab. On real water. In real tournaments. With real consequences if it doesn’t perform.
That’s what makes Outkast different. We design baits the same way we fish: no fluff, no BS, just stuff that flat-out works. And we’re not doing it alone. Our Elite Series pros like J.T. Thompkins and Cooper Gallant run our baits at the highest level of the game, and they give us the honest feedback we need to keep sharpening the edge.
We take that same feedback and hand it off to the guys like us—the weekend warriors, the tournament diehards, the Thursday night grinders. The guys who fish before work, after work, and sometimes during work if the bite’s hot enough.
Because at the end of the day, it’s not about being flashy. It’s about building the kind of tackle we want to fish. Tackle that gives you confidence. Tackle that sticks bass in the roof of the mouth. Tackle that gets tied on when money’s on the line.
We don’t care if it ends up on a store shelf or a viral reel. We just care that it ends up in your boat—and in a bass’s face.
So here’s to the outkasts. The ones who still fish for fun, even when it’s pouring. Who still drink cheap beer. Who still believe in bait that’s made by fishermen, for fishermen.
We see you. We are you. And we’ll keep building baits worth tying on.
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